Words do more than fill space, they shape perception, build connection, and drive action.
In advertising, your copy has seconds to make an impact. Strong creative copy is often the difference between a scroll and a click, or a view and a conversion.
Here’s why it matters:
Attention-Grabbing: Strong copy pulls the eye and hooks the mind.
Emotionally Engaging: It builds urgency, curiosity, or trust in just a few lines.
Clear & Concise: It delivers the core message fast, with zero friction.
Action-Oriented: Great copy motivates. It nudges users toward that next click.
Brand-Aligned: It reflects your tone, values, and audience mindset.
Performance-Driven: Copy that resonates boosts conversions, ROI, and creative lift.
In short: if your words don’t work, the rest doesn’t matter. But knowing what will work isn’t always obvious.
That’s where our Copy Analysis Tool comes in.
What the tool does
The Copy Analysis Tool helps you evaluate the performance potential of your ad copy before launch by analysing it across psychological, emotional, and structural dimensions that impact real-world marketing performance.
What it measures
Your copy is assessed across high-impact levers like:
Clarity & Conciseness Is it clean, direct, and easy to grasp at a glance?
Sentiment Emotion detection: Does it spark urgency, fear of missing out, or desire?
Trustworthiness & Authenticity: Does it feel real, relatable, and brand-appropriate?
Benefit Orientation: Are you speaking to user pain points and outcomes?
Copy Originality & Memorability: Will it stand out and stick?
Cohesion & Narrative Flow: Is the structure logical and aligned with the visual?
and a whole host more.
You’ll receive a performance score out of 100, a radar map of strengths and gaps, and detailed, actionable recommendations, plus specific rewrite suggestions to improve impact and effectiveness.
Why it matters
If you're an advertiser, marketer, copywriter or creative, tasked with making every impression count, the Copy Analysis Tool is built for you. It helps you strengthen performance at the copy level, before you spend on distribution.
No more relying on intuition or waiting on post-launch data to course-correct; Creative Score offers instant feedback to launch with a bang!